The most efficient way to get the behavior you're looking for
is to find positive deviants
and give them a platform, a microphone and public praise.
--Seth Godin

I just read the story of the blowup of the Deepwater Horizon, and in my mind's eye I just see people jumping from a height. The same feeling comes to me that I had in the summer following 9/11, a pit of the stomach anger and despair. The people who against orders ran down the stairs from the twin towers were the ones who lived. The rules on that oil drilling platform involved having the top two men present to make a decision during an emergency--but one of them was in the shower. Those who are to survive will not be the ones who do what authority tells them. The bosses are not in control, and may not even have a clue. Do what you need to do. Take care of yourself and anyone dear to you. Nevermind the rules.

It's kind of like killing them with kindness. Obedience as a Radical Act by Butler Shaffer (link below) is about one approach to government regulation: utter obedience. By refusing to break any laws (and hence to pay fines), and by over-responding to any government requirements of us as individuals, we may put a financial and red tape burden on the state sufficient to force it to change tactics. Very interesting idea.

http://www.lewrockwell.com/shaffer/shaffer170.html