Entries by tag: marketing
In the course of the winter's passing my sweetie has been snookered twice by the tricky naming of teas. The brand that I prefer is Traditional Medicinals. I send him to the store with tea on the list and he comes home with Yogi brand tea because the names are similar and because the Yogi teas are cheaper.
Traditional Medicinals has IMO the best blends with the most potent herbs in them. Some of my favorites are Throat Coat, Breathe Easy, Herb Tussin and Gypsy Cold Care. I discovered Throat Coat back when I was a raft guide and used to shout myself hoarse trying to get people down the river. These teas have been made for years and they are excellent.
There's this other brand, called Yogi Tea, which makes some decent teas. They have however been trying to steal the marketshare of Traditional Medicinals by naming their teas in parallel ways to confuse the consumer. Instead of Breathe Easy theirs is Breathe Deep, instead of Throat Coat it's Throat Comfort, right down the product line. It has worked twice on my boyfriend so I have had to drink boxes of Yogi tea, repeatedly testing my perceptions. While their blends are OK, they are nowhere near as good as the Traditional Medicinals herbal teas.
Frankly, even though I used to buy some Yogi Tea I have stopped entirely because I do not like their marketing approach, and the ones I did buy from them were not all that good. It seems normal for tea companies to start out making really good teas, then get bought out by some mega-corporation who starts cheapening the ingredients in a cost cutting exercise. This results in reduced quality. It happens in every industry, and I do not know how Traditional Medicinals has avoided it, but it appears that so far they have. I thank them for their quality. I stopped buying Celestial Seasonings a LONG time ago, when their quality took a dive. We used to joke that they were bagging up floor sweepings. If I end up with Bigelow or Stash brand tea in my tea box, it just sits there until I have a guest that chooses them. Tazo is middle of the road in my view. Trader Joe's is about as good as really cheap tea can be. There's a lot of "tea" out there that gives tea a bad name.
Much tea is bad just because it is old: herbs don't stay potent forever. If that box of tea bags in your cabinet has been open for years and collecting dust, the tea inside is not going to be good. Not liking this does not constitute not liking tea.
Full disclosure: I have no ties to any commercial tea manufacturers, other than I work part-time in a medicinary where we compound our own blends. Nobody is paying me to issue an opinion, but I have one, just like everybody. I think that most people who say "I don't like tea" have never had a really good cup of herbal tea suited to the season and their constitution. I am educated about the medicinal uses of herbs and have created some of my own blends for specific purposes.
Traditional Medicinals has IMO the best blends with the most potent herbs in them. Some of my favorites are Throat Coat, Breathe Easy, Herb Tussin and Gypsy Cold Care. I discovered Throat Coat back when I was a raft guide and used to shout myself hoarse trying to get people down the river. These teas have been made for years and they are excellent.
There's this other brand, called Yogi Tea, which makes some decent teas. They have however been trying to steal the marketshare of Traditional Medicinals by naming their teas in parallel ways to confuse the consumer. Instead of Breathe Easy theirs is Breathe Deep, instead of Throat Coat it's Throat Comfort, right down the product line. It has worked twice on my boyfriend so I have had to drink boxes of Yogi tea, repeatedly testing my perceptions. While their blends are OK, they are nowhere near as good as the Traditional Medicinals herbal teas.
Frankly, even though I used to buy some Yogi Tea I have stopped entirely because I do not like their marketing approach, and the ones I did buy from them were not all that good. It seems normal for tea companies to start out making really good teas, then get bought out by some mega-corporation who starts cheapening the ingredients in a cost cutting exercise. This results in reduced quality. It happens in every industry, and I do not know how Traditional Medicinals has avoided it, but it appears that so far they have. I thank them for their quality. I stopped buying Celestial Seasonings a LONG time ago, when their quality took a dive. We used to joke that they were bagging up floor sweepings. If I end up with Bigelow or Stash brand tea in my tea box, it just sits there until I have a guest that chooses them. Tazo is middle of the road in my view. Trader Joe's is about as good as really cheap tea can be. There's a lot of "tea" out there that gives tea a bad name.
Much tea is bad just because it is old: herbs don't stay potent forever. If that box of tea bags in your cabinet has been open for years and collecting dust, the tea inside is not going to be good. Not liking this does not constitute not liking tea.
Full disclosure: I have no ties to any commercial tea manufacturers, other than I work part-time in a medicinary where we compound our own blends. Nobody is paying me to issue an opinion, but I have one, just like everybody. I think that most people who say "I don't like tea" have never had a really good cup of herbal tea suited to the season and their constitution. I am educated about the medicinal uses of herbs and have created some of my own blends for specific purposes.
This is an order of magnitude greater moral offense...because what is at stake is the fate of the planet, humanity, and the future of civilization, not to be melodramatic.
—Alyssa Bernstein, ethics expert at Ohio U, comparing Exxon's funding deniers (despite knowing about climate change since the 80's) to the tobacco industry denying the link between smoking and cancer.
—Alyssa Bernstein, ethics expert at Ohio U, comparing Exxon's funding deniers (despite knowing about climate change since the 80's) to the tobacco industry denying the link between smoking and cancer.
If the truth brings them down, then by all mean let them go down. This story reinforces for me the fact that businesses are never as ethical as people. It's no surprise that a wind power company would want to bury bird death data, but it reminds me of pharmaceuticals that try to hide negative findings about their drugs. You might think wind power is green and renewable and good, but perhaps it is not. You might think that nuclear power is suicidally dangerous and evil, but perhaps it is not.
http://www.capitalpress.com/Energy/20141117/wind-firm-sues-to-block-release-of-bird-death-data#
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http://www.capitalpress.com/Energy/20141117/wind-firm-sues-to-block-release-of-bird-death-data#
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Holistic, or Wholistic, refers to the entire person, usually considered to be mind, body and spirit combined. Somehow the Whole is thought to be more than the sum of its parts. Naturopathic philosophy guides us to learn about and care for the entire person, not just their rash or their bad mood. Today some say that "holstic" is a meaningless buzz phrase, like "natural". To me it is central to my way of thinking, that all parts of a person are connected and interactive. I believe in spirit defined as that which we do not know fully know or understand which is also immensely powerful. And the whole-as-more-than-the-sum-of-parts concept suggests that even if you have a narrower definition of spirit, there is more out there working than you can know. One cannot know it all. It is unknowable. And the unknowable is included: this is holism.
...Marketing: I will leave the word "holistic" out of my elevator speech, but it will be a part of the next speech to follow.
...Marketing: I will leave the word "holistic" out of my elevator speech, but it will be a part of the next speech to follow.
If Progressive is proud of their tactics, they should say so. "We fight against claims to keep our costs low, saving you money." But if they're not proud, they should tell the truth, learn from it and apologize.
--Seth Godin
http://sethgodin.typepad.com/seths_blog/2012/08/corporations-are-not-people.html
Seems like this is what we'd expect from insurance. It's only unfortunate when you are the one denied coverage.
--Seth Godin
http://sethgodin.typepad.com/seths_blog/2012/08/corporations-are-not-people.html
Seems like this is what we'd expect from insurance. It's only unfortunate when you are the one denied coverage.
Marc Gunther's post about this ad is right on:
http://www.marcgunther.com/2011/11/27/maybe-the-best-retail-ad-ever/.
Marketing to narcissists
The self-absorbed are always in the market for a louder microphone and a shinier mirror.
They also have trouble distinguishing between interested and interesting. It turns out that the best way to appear interesting to someone who cares a lot about himself is to be interested.
And if you don't see that, if you're not so interested in what others are thinking about, it might be because the best way to market to you is to offer you a shinier mirror and a louder microphone...
SOURCE
http://sethgodin.typepad.com/seths_blog/2011/10/marketing-to-narcissists.html
The self-absorbed are always in the market for a louder microphone and a shinier mirror.
They also have trouble distinguishing between interested and interesting. It turns out that the best way to appear interesting to someone who cares a lot about himself is to be interested.
And if you don't see that, if you're not so interested in what others are thinking about, it might be because the best way to market to you is to offer you a shinier mirror and a louder microphone...
SOURCE
http://sethgodin.typepad.com/seths_blog/2011/10/marketing-to-narcissists.html
Nice post here by a medical student contemplating the effect of television doctors on the flesh and blood practice of medicine: http://boards.medscape.com/forums?128@158.qasxa9gFZrf@.2a09cdc7!comment=1
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