If you tell a lie big enough and keep repeating it,
people will eventually come to believe it.
--Joseph Goebbels, Nazi propagandist

The most efficient way to get the behavior you're looking for
is to find positive deviants
and give them a platform, a microphone and public praise.
--Seth Godin

Resiliency is a trait all leaders share
The ability to respond effectively in times of upheaval requires honesty, courage.
By Dr. William Sparks in Charlotte Observer | Sunday, Mar. 14, 2010
http://www.charlotteobserver.com/2010/03/14/1309784/resiliency-is-a-trait-all-leaders.html
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It seems that no proposition that can be made is so absurd or impossible but that many people, ordinarily regarded as intelligent, will be found to accept it and to aid in its propagation. And hence, when it is asserted that a young lady has lived for fourteen years without food of any kind, hundreds and thousands of persons throughout the length and breadth of a civilized land at once yield their belief to the monstrous declaration.
--William A Hammond, Fasting Girls: Their Physiology and Pathology, 1879
(p102, The Fasting Girl, by Michelle Stacey)