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Can't it just be simple?

The sophistication of truth
Posted by Seth Godin on September 30, 2014
http://sethgodin.typepad.com/seths_blog/2014/09/the-sophistication-of-truth.html


A common form of complexity is the sophistication of fear.

Long words when short ones will do. Fancy clothes to keep the riffraff out and to give us a costume to hide behind. Most of all, the sneer of, "you don't understand" or, "you don't know the people I know..."

"It's complicated," we say, even when it isn't.

We invent these facades because they provide safety. Safety from the unknown, from being questioned, from being called out as a fraud. These facades lead to bad writing, lousy communication and a refuge from the things we fear.

I'm more interested in the sophistication required to deliver the truth.

Simplicity.

Awareness.

Beauty.

These take fearlessness. This is, "here it is, I made this, I know you can understand it, does it work for you?"

Our work doesn't have to be obtuse to be important or brave.

Seth Godin is a writer, a speaker and an agent of change.

SOURCE
http://sethgodin.typepad.com/seths_blog/2014/09/the-sophistication-of-truth.html

Comments

( 1 comment — Leave a comment )
bobby1933
Dec. 6th, 2014 10:12 pm (UTC)
Thank you!
( 1 comment — Leave a comment )

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