The purpose is to reprogram our thinking (conscious and subconscious) regarding money.
L defines "paradigm" as a set of habits that is like the elephant you are riding.
Draws the distinction between conscious and unconscious mind.
Linking sense of smell to feelings and deep memories..
"Money can't talk, but it can hear, call it and it will come."
Carry a $100 (or several) in your wallet, not to spend, just to have.
Homework: read chapters 1 and 2
Do the exercises suggested in the chapters
Create a list of expenses for how I'd like to live
It ain't what you don't know
that gets you into trouble.
It's what you know for sure
that just ain't so.