This ad makes light of gigantic changes--but presents them as something that CAN be done, which is why it will really shake things up. Because the bottom line is that the rest of them won't even TALK about such tremendous change. It's too frightening. By making an ad that is cartoonish and humorous, the RP campaign is re-introducing ideas that have been taboo up to now, and still are taboo to a large segment of the population. But that segment is embattled, and it takes outrageousness to cause a sea change. I remain fascinated and impressed with the man, in spite of his age and the media's disrespect. This will be his last presidential attempt, I believe.